5 Aug 2010, Random
Posted by: Claudio Weber

A sensory experience

Hear, smell, feel and see!


Sight, smell, sound, touch and speed – Infinitis next-generation M embraces all five automotive senses.

The relaunch of a flagship is always a risky maneuver but the latest Infiniti M successfully blends aggression and sophistication with flair in this luxury sedan. Reason enough to celebrate this highlight in a spot! Therefore TMW London challenged us to showcase a sensory experience using hyper-real visual cues likened to the M’s special features.

Our animation department dipped into their never-never land and created surreal CGI worlds in which the Infiniti M brings an exciting new dimension to driving that you can hear, smell, feel and see.