Archive for January, 2012
31 Jan 2012, Film, Web
REVIEW
wants you
REVIEW kicked off 2012 with some digital fireworks by relaunching their website. The brand spanking new site is a fashion playground that not only draws attention to REVIEW’s collections but also involves the customers to interact with content. Along with the website relaunch, REVIEW TV got initiated which aims to find an Online-VJ to lead the campaign. Their job (if you can call it one) will be to report from fashion events and comment on the latest trends in music. Parasol Island developed the new website – including content like the latest campaign movie shot in L.A. – and created the REVIEW TV campaign.
17 Jan 2012, Film
The Irritation Blues
by “Nivea for men”
Do you know the feeling when you use the wrong deodorant? It feels kind of itchy and painful! For our latest spot for Nivea for men we wanted to demonstrate this little predicament in a provocative and entertaining way. NETEYE came up with the idea for the spot and our director Norbert Heitker turned the whole scenario into a cinematic symphony documenting men and their daily morning routines. For this chart breaker we recorded the sounds of men using their deodorants and mixed it all together to create a howling masterpiece of music: Volume up for the irritation blues.
Credits
Client: Nivea for men / Beiersdorf
Agency: NETEYE
Kreation: Mirko Gluschke, Stefan Roest
Account Management: Jan Dubber, Ben Bergendahl, Sabine Rockenfeller, Daniel Geiger
Production: Parasol Island GmbH
Director: Norbert Heitker
DoP: Marc Achenbach
1st AD: Gregor Stitzl
Executive Producer: Moritz von Schrötter
Producer: Philippe Stalla, Lena Breidenbach
Editor: Denis Guth
Smoke Artist: Stephan Krause
Junior Comp: Wilfried Kaiser
Colorist: Oliver Schumacher
Music: Jonathan Wulfes
10 Jan 2012, Film
Germany wins European Championship
with Brother
Just as 2012 begins, we want to take you on a journey to applaud the past. But don’t worry, we will bring you back (to the future). Along with our director Eric Hillenbrand we produced a commercial for Grey Düsseldorf that celebrates some of Brother’s product icons throughout German contemporary history. From the legendary words that changed the World in 1963 to the falling of the Berlin wall. Brother was there. DOP Michael Schreitel captured the magic of the moment with the help of some talented actors and flawless set design. So if you’re ready ladies and gentleman, buckle up and enjoy the ride.
CREDITS
Client: Brother International GmbH
Agency: Grey Worldwide GmbH
CCO: Andreas Henke
Creative Supervisor: Rainer Königs
Art Direction: Alphons Conzen, Frederico Gasparian
Texter: Lutz Vogel
Producer: Claudia Jahn
Production: Parasol Island GmbH
Director: Eric Hillenbrand
1st AD: Gregor Stitzl
Dop: Michael Schreitel
Executive Producer: Moritz von Schrötter
Senior Film Producer: Lena Breidenbach
Line Producer: Dirk Moritz
Post Producer: Philippe Stalla
On-Set Postproduction Supervisor: Blazej Floch
Editor: Dirk Vaihinger
Making of: Denis Guth
VFX-Supervisor: Paul Dreisen
Colorist: Bernie Greiner
Smoke Artists: Andreas Rathmacher, Stephan Krause
Modelling, Texturing, Shading Artist: Kay Poprawe
Compositing Artist: Gregory Chalenko, Jonas Uebelin
Junior Comp Artist: Wilfried Kaiser
Music: Jonathan Wulfes
