Earlier this year Grey Germany created some pro-condom cartoons for MTV Switzerland. Super hilarious and spot on with creativity, these print ads promoted the message “Sex is no accident. Always use a Condom.” So, old news is that everyone liked the print campaign and reviews were raving all over the internet, it even won silver at Cannes Lions 2011.
Fresh news is, that we managed to make it work as classic animation piece as well. Along the brief – this “really has to look shitty!” and “do you remember 1987?” – our in-house director Charles Bals and his team returned to cell animation and illustrated backdrops. Then copied the master to VHS tapes back and forth until the look was wasted enough. The awesome 80′s tunes were arranged by our composer Jonathan Wulfes. The result is certainly not an accident and will melt your screen like ice in the sunshine.
Today’s Newsflash: The MTV campaign won a bronze Eurobest Award 2011. Glad we can help to raise awareness on today’s World Aids Day!
The best things come in threes:
Credits:
Client: MTV Switzerland
Agency: Grey
Chief Creative Officer: Andreas Henke, Sacha Reeb
Creative Director: Regner Lotz, Moritz Grub
Copywriter: Janus Hansen
Art Director: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Producer: Dennis Eichner
Production: Parasol Island
Director: Charles Bals
Animation Director: Dino Figuera
Lead Animator: Hiroaki Ando
Background Artwork: Charles Bals, Oliver Navarro , Steve Scott
After Effects Animation: Christian Hoffmann, Heike Mauer
Producer: Sara Dadras, Meike Müller, Jack Gregory-Donald
Music: Jonathan Wulfes
