Do you know the feeling when you use the wrong deodorant? It feels kind of itchy and painful! For our latest spot for Nivea for men we wanted to demonstrate this little predicament in a provocative and entertaining way. NETEYE came up with the idea for the spot and our director Norbert Heitker turned the whole scenario into a cinematic symphony documenting men and their daily morning routines. For this chart breaker we recorded the sounds of men using their deodorants and mixed it all together to create a howling masterpiece of music: Volume up for the irritation blues.
Credits
Client: Nivea for men / Beiersdorf
Agency: NETEYE
Kreation: Mirko Gluschke, Stefan Roest
Account Management: Jan Dubber, Ben Bergendahl, Sabine Rockenfeller, Daniel Geiger
Production: Parasol Island GmbH
Director: Norbert Heitker
DoP: Marc Achenbach
1st AD: Gregor Stitzl
Executive Producer: Moritz von Schrötter
Producer: Philippe Stalla, Lena Breidenbach
Editor: Denis Guth
Smoke Artist: Stephan Krause
Junior Comp: Wilfried Kaiser
Colorist: Oliver Schumacher
Music: Jonathan Wulfes
