Posts Tagged ‘Spot’

17 Jan 2012, Film

The Irritation Blues

by “Nivea for men”



Do you know the feeling when you use the wrong deodorant? It feels kind of itchy and painful! For our latest spot for Nivea for men we wanted to demonstrate this little predicament in a provocative and entertaining way. NETEYE came up with the idea for the spot and our director Norbert Heitker turned the whole scenario into a cinematic symphony documenting men and their daily morning routines. For this chart breaker we recorded the sounds of men using their deodorants and mixed it all together to create a howling masterpiece of music: Volume up for the irritation blues.

Credits

Client: Nivea for men / Beiersdorf

Agency: NETEYE

Kreation: Mirko Gluschke, Stefan Roest
Account Management: Jan Dubber, Ben Bergendahl, Sabine Rockenfeller, Daniel Geiger

Production: Parasol Island GmbH

Director: Norbert Heitker
DoP: Marc Achenbach
1st AD: Gregor Stitzl

Executive Producer: Moritz von Schrötter
Producer: Philippe Stalla, Lena Breidenbach
Editor: Denis Guth
Smoke Artist: Stephan Krause
Junior Comp: Wilfried Kaiser
Colorist: Oliver Schumacher

Music: Jonathan Wulfes

Claudio Weber
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12 Nov 2010, Random

Claymation

New Land Rover campaign

You might expect Land Rover to go the traditional route of glamorous clean shots of the car mixed with a flurry of scenes highlighting its off-road capability. That’s not the case here, as it has decided to go in another direction… a rather squishy one at that. To promote the new 2011 Freelander 2, Land Rover has released this awesome claymation commercial. The spot used roughly 1.5 tons of clay. It took five weeks to shoot and then another four weeks were required for editing and production. There’s an astonishing two-tons of modeling clay on display, and the team built a fully operational scale LR2 model for the shoot. The concept was created by Land Rover’s global advertising agency (Y&R/Wunderman) and produced by Hornet Inc., based in New York.

Also check the Making Of:

Claudio Weber
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4 May 2010, Random

Parasol Island and the Topmodels

O2 & Sony Ericsson VIVAZ

Shooting on a high rise building is a popular task at Germany’s Next Topmodel.

We also took up that challenge and built a whole set above the rooftops of Lisbon for the production of the new O2 & Sony Ericsson commercial for Serviceplan Munich.

“We can do it in post” is a sentence often heard at commercial productions, especially if the board could be realised with a greenscreen shoot. However, we really wanted to capture that “on-location”-feel.

So we ended up on the 15th floor of a shopping mall with a 30 men crew – headed by director Marc R. Wilkins and DoP Sten Mende. They realised Serviceplan’s idea with one RED and three Nikons.

It became clear that the typical O2 sky together with a lit-up city could only be caught right after sunset. A difficult task since time to get all relevant shots would be limited to 30 minutes, to short to film a whole commercial. To play it safe, we shot the backgrounds as 360 degree HDR images, and replaced city and sky during postproduction.

In order to create a realistic and beautiful lightwriting, we worked with long exposure photography during the shoot and combined it with 3d lightwriting for the VIVAZ-logo.

Sorry, but today we don’t have a picture for you… although we have the finished spot.

Claudio Weber
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9 Mar 2010, Animation, Design, Film

O2

on

Telefónica O2 Germany is accompanying its new business customer tariff “O2 on” with a creative advertising campaign. The telecommunications provider is using a TV commercial for the first time also in the business sector. For this purpose Parasol Island produced a jazzy 3D animated O2 business world developed by the agency Serviceplan.

Claudio Weber
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