DDB Tribal Berlin came up with a nice & edgy idea for a spot showcasing the Reebok RunPrime for Kids. A brief summary of this particular brainchild would be: Create a visual world showing that kids can rely on their Reeboks no matter how active they are.
We were ready for a run and produced a stop motion masterpiece under the special direction of Matt Cooper, introducing “the shoe that fits you no matter what you do” to the US market. Frame by frame and with painstaking attention to detail, the spot arose with a refreshing and unique hand-made edge.
Curious for the final score?
Bring it up for the latest stop motion hat trick directed by our Sporty Spice Matt.
